The 117th Canton Fair Phase I Closes, There SBM Brand Effect is Highlighted

2015-05-14

Summary: On April 19, 2015, the 117th China Import and Export Fair (Canton Fair), Phase I, ends in Guangdong. During the 5 days, SBM sales team has totally accepted more than

 On April 19, 2015, the 117th China Import and Export Fair (Canton Fair), Phase I, ends in Guangdong. During the 5 days, SBM sales team has totally accepted more than 600 batches of customers, basically same with that in the 115th Spring Canton Fair in the same period last year.

Foreign trade business keeps fluctuating, but SBM brand effect is highlighted

As reported from official data, during the first four days of the Phase I, totally 92719 buyers come to the fair, dropping 8.38% from last Spring Fair (the 115th Fair), with different grades of participation drop of buyers from America, Europe, Asia, and Australia, etc.

The global economy is now at a deep adjustment period; and Chinas foreign trade is facing great downturn. Although the foreign trade volume shows a positive trend, it is still at a fluctuation state. As reported from official data, during the first four days of the Phase I, totally 92719 buyers come to the fair, dropping 8.38% from last Spring Fair (the 115th Fair), with different grades of participation drop of buyers from America, Europe, Asia, and Australia, etc.

Exhibitors generally reflect that buyers have kept a cautious attitude in placing orders as they did in previous fairs. Though more buyers consult about products and ask for quotation than those in last year, they don’t have strong purchase intention. Buyers who finally reach orders are mainly old customers, while more new customers would like to wait and see, and cannot place orders easily. Almost 60% of companies have basically same order quantity in the fair with that in last fair. Almost 20% of them have increased orders, while almost 20% of them have decreased ones. Some are pleased with their deals, but some are not. Deals in brand exhibition area are generally more optimistic.

During the fair, Shanghai SBM highlights its brand effect. Old and new customers come to SBM unceasingly. There, SBM totally accepts more than 600 batches of new and old customers, basically same with that in the 115th Spring Canton Fair in the same period last year.

For market expansion, the key is to improve cost performance of products

How to break the export bottleneck, how to improve corporate profitability, and how to fight with the sluggish international market are hot topics of the Canton Fair; meanwhile, “innovation” is becoming the “hot word” of more and more enterprises.

The strategic opportunity of the state “One Belt and One Road” brings new growth point for enterprises. Many of them are rushing to seize the opportunity for positive development of their own brands. Some companies reflect that currency devaluation of many countries has caused reduced external demands; the pressure of growth is still big. So, products need to have continuous innovation and improvement of additional value in order to win the market.

New product is the most powerful way for the company to win market competiveness. At present, with unceasing rise of product cost, price concession is obviously not the strength of Chinese enterprises. The key to keep market share is to improve cost performance of products.

After launching of the “One Belt and One Road” strategy, we believe there will be dramatic increase in both brand awareness and sales volume.



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