In 21st April, the Bauma 2013 lower the curtain in the New International Expo Center, Munich, Germany. In this fair, SBM exhibited the seven new style machines, like VSI6X, Mobile Crushing Plant, HP series hydraulic cone crusher and MTW Series Europeanism T-shaped Pulveriser and son on. Finally, more than one thousand customers leave the information and many of them expressed strong intention to cooperate with SBM.
As the largest exhibition platform of the word in engineering machinery industry, Bauma 2013 have 180-thousand-square-meters’ indoor-display area and 390-thousand-square-meters’ outdoor-display area. And it attracted about 3400 exhibitors from 57 countries. It has become the largest scale engineering-machinery fair of the word in history.
In this fair, SBM not only displayed the high-end products designed for European Market, but also shew the lightning mode and some other customized products that produced for local requirements. In the new product conference, numerous Germany customers were interested in SBM products. “Global strategy is one of SBM’s core strategies. SBM Export Sales keep NO.1 for four years in domestic mining industry.” said by SBM Deputy Director, Mr. Zhou,”The Bauma 2013 make us be able to communicate with counterparts from the word and it is also good for helping us strengthen the influence of SBM brand. ” Although most of the exhibitors are Germany enterprises in this fair, Chinese exhibitors got 323 seats, being NO.3 in number. The famous enterprises like Zoomlion,SANY and SBM well spread the fascination of Made in China &Created by Chinese.
As one part of the 2nd 416 Culture Festival, SBM not only held the 2013 new products conference, but also prepared special exhibition documents, souvenir and unique promotion policy for the Europe Market customers. The Plan-Group introduced: “Attending Bauma 2013 is one part of SBM globalization strategy, it is also one of our important Brand Item.”
Talking about the sales of the second quarter, SBM Deputy Director expressed:”In Bauma2013, the world top-level fair, SBM won high attention from customers and SBM also got great success in the 113th Canton Fair. With many more differentiation strategies put into effect, we believe that SBM will win many more customers in oversea market.”